Our Strategic Plan Unveiled
As we reflect on the remarkable journey we’ve undertaken, I am proud to share the success of Ballet Arizona’s completed strategic plan and the exciting path ahead. Our transformation over the past several years, driven by our vision of Ballet for Everyone, has laid the groundwork for artistic innovation, expanded community engagement, and financial sustainability. We’ve made great strides toward enhancing our local and national presence, setting the stage for even greater achievements. The strategic priorities we pursued have become the foundation upon which we build our future.
FIVE STRATEGIC PRIORITIES: A PATH TO EXCELLENCE
1. Artistic Vision and Programming
Under Daniela Cardim’s artistic direction, Ballet Arizona has embraced a bold vision. From expanding our repertoire to include timeless classics and new works, solidifying our place as a creative hub, to multi-year season planning, we will ensure Ballet Arizona remains at the forefront of artistic excellence.
2. Patron Expansion
Making ballet accessible to all is central to our mission and we hope to grow our audience base and increase brand awareness both locally and beyond. Through enriching experiences at mainstage performances and community programs, we have touched lives across Arizona. This success is just the beginning as we explore new venues and touring opportunities to reach even more communities.
3. Financial Sustainability
Financial stability is a key focus, and I am thrilled to report significant growth, including a doubling of our endowment and continued strong ticket sales of The Nutcracker. Our most critical goal is solving the structural deficit issues that plague most large performing arts organizations. Through thoughtful planning, we will optimize our revenue streams to ensure Ballet Arizona remains financially resilient and ready to seize future opportunities.
4. Operational Excellence
Behind-the-scenes investments in infrastructure, like staffing and technology, have transformed our operations, improving efficiency and enhancing the experience for everyone involved with Ballet Arizona. By focusing on employee compensation, professional development, and system upgrades, we’ve laid a strong foundation for future growth.
5. School of Ballet Arizona Optimization
The School of Ballet Arizona (SBAZ) has transformed into one of the region’s top programs through a renewed focus on curriculum, faculty support, and student enrollment. With plans to expand our main campus and explore partnerships, we aim to offer high-quality ballet training to even more aspiring dancers, building on our success to provide exceptional opportunities for students at all levels.
A BRIGHT FUTURE
Looking to the future, I am filled with optimism. Our success is a testament to the unwavering support of our donors, patrons, and community. Together, we’ve built a legacy that honors Ballet Arizona’s history while embracing new possibilities. Our next chapter will focus on artistic innovation, deeper community engagement, and a relentless pursuit of excellence.
I invite you to join us on this journey. With you as our partner, we will inspire, create, and make a lasting impact on the cultural landscape of Arizona and this beloved art form.
