Serena Remy is a passionate art and creative culture advocate who has lived in the beautiful state of Arizona for the majority of her life. Serena works as the Director of Digital Marketing at the Greater Phoenix Economic Council (GPEC), managing strategy and content development across digital channels, including the website, search optimization, social media, digital advertising, and marketing automation. She also oversees essential functions such as lead generation, campaign management, user experience, and marketing analytics while supporting the organization’s virtual events. She specializes in creating a holistic brand identity with conversion-focused strategies through user-first content and data-driven optimizations.
Serena developed her love for ballet at a young age, following along outside her sister’s YMCA classes before she was old enough to join. She later had the honor of studying under Nina Marlow and Slawomir Wozniak and performing roles in the Nutcracker and Coppélia before pursuing and graduating with a BFA in Studio Arts from the Herberger Institute at ASU.
In her free time, she enjoys tending to her little historic home in Garfield, (26&2) hot yoga, ballet, sewing, gardening, supporting local businesses, and discovering new works and artists.